Video
Your LinkedIn feed is flooded with "if you're not investing in video by now, you're falling behind!!!" Drama aside, yes, it's hard to ignore the prominence of video-first platforms (YouTube and TikTok) these days. It's the big elephant in your
Opinion
Google is enlisting the help of SEOs and webmasters to report spammy web pages, in what the community describes as "negative SEO". Its latest spam report seems to target poor programmatically-built pages. I discuss the differences between good and bad programmatic SEO campaigns.
Experiments
ChatGPT has nearly 300 plugins for its Plus subscribers. One popular AI plugin claimed it could build a website in just 60 seconds. I put it to the test, and while the results were underwhelming, it opened to discussion for the plugin library as an inbound marketing engine.
SEO
Core Web Vitals are a significant "ranking signal" according to Google, given its impact on user experience. I break down the three core metrics, how to improve them, and give three "yes" and "no" scenarios where Core Web Vitals should be a priority for your website team.
Marketing
Website heatmaps can provide tons of insight on user behavior for specific web pages. But are they for everyone? I lay tactics for applying your heatmap data, and give scenarios where heatmap tools would be beneficial versus insignificant bloat for your site.
SEO
Every website is measured by their LCP, or Largest Contentful Paint. Failing to optimize for LCP can lead to a slow-loading website that offers a poor user experience. In this guide, I give tips for optimizing your LCP and help you decide whether or not it's worth the effort.
Opinion
Google Bard is all the hype right now. As Google continues to roll out Bard in its new Search Generative Experience, SEOs will need to learn how to adjust. But if you were paying attention, you could see that this was the direction Search was headed in years ago.