Built for teams who know Google isn't the finish line.
I help small and mid-sized marketing and content teams modernize the way they show up: video, AI search, and a growth mindset that gets your brand in front of the right buyers everywhere they look now.
A fresh set of strategic eyes, with a bias for shipping.
Your team is already doing good work. I help sharpen where it goes: the topics, formats, and channels that put your brand in front of commercially relevant buyers, plus the execution to get it live on a steady cadence. The job is to bring the right attention and strengthen the brand, the kind of visibility your whole company can feel and that shows up well past the traffic dashboard.
Your buyers research in more places than ever, so your brand should show up in all of them.
A decision takes shape across Google, YouTube, and AI assistants before a buyer ever fills out a form. I work three fronts together so your brand is present at every step.
Search & AEO
Show up in classic results and in the AI Overviews and answer engines now sitting at the top of the page. Being the source AI pulls from is where attention starts.
YouTube
The second largest search engine, and one of the most cited sources in AI answers. Video builds an audience you own and gives the algorithm (and the LLMs) something worth surfacing.
AI & LLM visibility
Structured, citable content built to get your brand into ChatGPT, Perplexity, and Google's AI answers, so you're in the reply when a buyer asks who to use.
The throughline across all three: topics mapped to commercially relevant keywords with real AI search volume, a recognizable host on camera audiences come back for, and tight feedback loops that keep a steady cadence going.
A content engine that gets Coinflow cited where buyers now decide.
It starts with AEO research: mapping what buyers and AI tools actually search across payments, then building a hub-and-spoke system of articles and video against the gaps competitors leave open.
On YouTube that meant real footprint, not one-off uploads: head-to-head comparisons against Stripe, Adyen, and Checkout, plus explainers on what buyers research first (KYC, underwriting, cross-border, chargebacks). You can watch it land at the decision point. Search "coinflow vs checkout" and Coinflow holds the whole first fold: the AI Overview, the top result, and the video feeding both.
And it compounds.
Search is now their top deal channel, with AI and LLM tracking as a channel of its own.
That library is one of the most-cited sources in AI answers across their category, and organic discovery climbs every month.
Repeatable results, tailored to each brand.
Built their channel into an owned demand source, with views up 48% over the same window.
Local SEO plus a rebuilt content plan turned organic traffic into booked business.
Now the brand that shows up first when their category gets searched.
I bring new ideas to the table, then help you build them.
Beyond articles and scripts, I design and prototype interactive assets that earn attention and double as lead magnets: readiness assessments, ROI and cost calculators, glossary tools, and the occasional experiment that gets people talking. I bring the concept and a working prototype, then I help your team get it shipped and live on your end.
I work best with small and mid-sized marketing and content teams ready to modernize. Teams with strong instincts and good output, who know the old way is running low on room, and who are open to video, AI-first thinking, and moving fast. If you want your content to matter across the whole business, that's the fit.
In their words.
"I've worked with several individuals on organic video marketing, but Devin has consistently outperformed them."
"Devin is the ultimate missing piece to your marketing puzzle. He combines a breadth and depth of knowledge across the board."
"Devin is the real deal. He's both extremely analytical and highly creative, which allows him to create marketing that works."
Your buyers are getting recommendations from AI right now.
The brands showing up in those answers put in the work to be there. If your team is busy and the impact isn't landing the way it should, let's get your brand into more of the places buyers look.